Give Google the signals it needs.
Return qualified lead and sales values so Google Ads can find more of the customers that matter most to your business.
Coming soon
Conversion value, without the CRM
Tell Google which conversions mattered.
ConverTell turns real lead outcomes into conversion values Google Ads can use—so your campaigns learn which leads are actually worth finding.
Built for service businesses and the people who run their ads.
CONVERTELL
Google Ads connected
Recent leads
AH
Anna HarrisWebsite enquiry · 12 min ago
Qualified$850
JM
James MillerPhone call · 1 hr ago
Not a lead$0
SK
Sophie KingForm submission · 3 hrs ago
Synced today5 conversions returned
Feedback returnedGoogle Ads can optimise now
The signal advantage
Stop teaching Google that every lead is equal.
Maximise Conversions celebrates every form fill. ConverTell sends back what happened next—so Google can learn the difference between an enquiry and a customer ready to spend.
Bid for buyers, not enquiries.
Build an advantage over competitors still bidding for the cheapest form fill or phone call—regardless of what it becomes.
A shorter path to better signals
ROAS-ready in a few clicks.
No rebuild. No heavyweight CRM. No spreadsheet gymnastics.
Connect
Link your lead source and Google Ads account.
Rate
Mark the leads that mattered and give them a real value.
Return
Send the signal back so Google can find more of the right leads.
The case for value
Better signals give Google a better job to do.
ConverTell makes the same value-based bidding principles used by sophisticated advertisers practical for everyday lead generation.
higher ROAS
A B2B software advertiser moved from Maximise Conversions to values based on qualified leads and closed deals.
Rewaa case study · Google ↗more conversion value
On average when advertisers switch from Target CPA to Target ROAS—at a similar return on ad spend.
Google Ads data ↗increase in ROAS
Mitsubishi used value-based bidding to generate higher-quality leads, while reducing CPA by 47%.
Mitsubishi case study · Google ↗Individual results vary. These are Google-published benchmarks and advertiser case studies—not a performance guarantee from ConverTell.
Launching soon